Statement of Work · MagisterDigital.ai
Statement of Work for LSB Ball Academy
Lamont, here is the proposal we discussed. It presents two ways to work together: a retainer engagement where you pay for services and keep everything, and a growth partnership where we invest alongside you and share only in the new revenue we create together. This document covers what each option includes, what each costs, and how to choose between them.
From
MagisterDigital.ai
Dimitry Morgan, Co-Founder
https://magisterdigital.ai
To
LSB Ball Academy
Lamont Smith, Founder
LSBballAcademy.com · San Diego, CA
Option A
Retainer
From $10,000 one-time build
+ $1,000 / month
You pay for the work and keep 100% of revenue. No strings attached.
Option B
Growth partnership
$0 build fees
50/50 on NEW revenue above your baseline
We earn only when you grow. Plus equity that vests at revenue milestones.
At a glance
The 30-second version
If you only read one box, read this one
- What gets built (both options): your registration and intake systems organized, your website connected to them, and your audience segmented with automated follow-up so inquiries stop slipping through the cracks.
- Option A (retainer): from $10,000 one-time, plus $1,000 per month. You pay for the work and keep every dollar of revenue. Month to month after the build.
- Option B (growth partnership): $0 build fees, specialist costs at reduced rates, and a 50/50 share on new revenue above your baseline, plus equity that vests only at revenue milestones.
- The difference in one line: A is a standard services engagement; B trades fees for alignment, we make money only when LSB Ball Academy makes new money.
- Pricing valid through: July 11, 2026.
- Your next step: pick Option A or B in the signature section, sign on screen, and print or save your signed copy as a PDF.
Section 1
Two ways to work together
Both options deliver the same foundational build: your registration and intake systems organized, your website connected to them, and your audience segmented with automated follow-up. The difference is how the work is paid for and who shares in the growth.
Option A
Retainer
From $10,000 one-time build + $1,000/month. You pay for the work and keep 100% of revenue.
Option B
Growth partnership
$0 build fees. We share 50/50 only in new revenue above your baseline, plus milestone equity.
Build fees
Option AFrom $10,000 one-time
Option B$0 (absorbed by MagisterDigital)
Monthly fees
Option A$1,000 system management
Option B$0 management fee
Custom AI automation
Option AQuoted separately at standard rates
Option BAt cost: $60/hour (standard rate $120/hour)
SEO
Option AQuoted separately at standard rates
Option B$600/month, covering citations, proxies, and campaign infrastructure
Ad spend, software, infrastructure
Option APaid by you directly
Option BPaid by you directly
Revenue share
Option ANone. You keep 100%.
Option B50/50 on revenue above your monthly baseline
Equity
Option ANone
Option B25% vests at $775K trailing-12-month revenue, 25% at $1M, within 36 months
Term
Option AMonth to month after build
Option B36 months, 12-month minimum, exclusive
Best fit if
Option AYou want the systems built and managed, with no strings attached
Option BYou want a growth partner whose upside depends entirely on yours
Option A is a standard services engagement. Option B trades fees for alignment: we absorb the standard marketing work, bill specialist work at cost, and make money only when LSB Ball Academy makes new money.
Section 2
Option A: Retainer engagement
This option builds and manages the systems mapped in our calls: the club team tryout funnel, the workout registration funnel, the website pages that document them, and the segmented follow-up that replaces broadcast email. You pay for the work and keep every dollar of revenue.
01 · Registration and intake system build$2,000 one-time
Your registration platform, configured end to end
- Discovery session to map and verify your registration platform's capabilities, current setup, and payment configuration before any build work begins
- Club team tryout registration by age group, with paid tryout sessions and payment collected at signup
- Workout session registration with fixed schedules, age groups, and per-session capacity caps
- Automated inquiry response and routing by program type, so every inquiry receives a same-format reply with next steps
- Invitation and registration links for team placement following evaluation
- Walkthrough and training for you and your designated staff
02 · Website integration build$3,000 one-time
Two pages connecting your website to your registration systems
- A dedicated club tryout procedure page documenting the steps from inquiry to team placement, with registration links embedded
- A camp page rebuild: who, what, and where presented above the fold, what is included (daily schedule, snack and lunch policy), a single registration call to action, and trust elements
- Social proof slots and Instagram feed integration on the pages where visitors decide
- Mobile-first responsive layout with conversion-focused architecture
03 · Audience segmentation and nurture automationFrom $5,000 one-time
Intentional messaging per audience, replacing the global broadcast. Finalized at discovery.
- Database segmentation by program: club teams, camps, group workouts, individual training, consulting, and merchandise
- Distinct reactivation sequences per segment, written to each audience's prior experience with your programs
- Automated follow-up sequences for new inquiries by program type
- Scope verified at discovery against your registration platform's native capabilities; the final figure within the range is set there before work begins
04 · Monthly system management$1,000 per month
The systems stay current as your programs change
- Session, schedule, and capacity updates as programs open, fill, and close
- Segment upkeep as athletes move between programs
- Sequence tuning based on response data
- Coordination with your social media contractor on content the systems use
- Monthly report and live call
Option A pricing summary
| Service | One-time | Monthly |
|---|---|---|
| Registration and intake system build | $2,000 | - |
| Website integration build (two pages) | $3,000 | - |
| Audience segmentation and nurture automation | From $5,000 | - |
| Monthly system management | - | $1,000 |
| Total | From $10,000 | $1,000 |
Paid advertising (Meta, YouTube, Google) is not included in Option A and is quoted separately at activation. Ad spend on any platform is always paid by LSB Ball Academy directly to the platform.
Section 3
Option B: Growth partnership term sheet
Non-binding summary of terms. If selected, definitive agreements covering the revenue share and equity are drafted and reviewed by both parties' counsel before taking effect. The service work can begin under this statement of work while those agreements are prepared.
What MagisterDigital delivers
- Everything in Option A: the registration system build, the website integration build, the segmentation and nurture automation, and ongoing system management
- Ongoing marketing, funnel, and design capability operating as LSB Ball Academy's growth department
- Custom AI automation work as scoped and approved, billed at cost
What LSB Ball Academy pays
| Item | Terms |
|---|---|
| Web design, registration system build, ad management, and system management | $0. Absorbed by MagisterDigital. |
| Custom AI automation work | At cost: $60 per hour (standard rate $120 per hour), scoped and approved before work begins |
| SEO | $600 per month, covering citations, proxies, and campaign infrastructure |
| Ad spend, software subscriptions, and tech infrastructure | Paid by LSB Ball Academy directly |
Revenue share
Plain EnglishWe agree on what your business already makes in a normal month (the baseline). That money stays 100% yours, forever. Only revenue above that line gets split 50/50, so we earn only from growth we help create.
- Baseline: a verified monthly revenue schedule built from LSB Ball Academy's trailing twelve months of actuals, attached as Exhibit A. The baseline covers the for-profit entity only; the nonprofit is excluded from the baseline and the split entirely.
- Each month, revenue above that month's baseline figure is split 50/50 between LSB Ball Academy and MagisterDigital
- Settled monthly, with an annual true-up so seasonality and timing differences wash out fairly in both directions
- Revenue at or below the monthly baseline belongs to LSB Ball Academy in full. The share applies only to new revenue.
Equity
Plain EnglishEquity here means ownership in LSB Ball Academy. None of it transfers up front. It is earned only if revenue milestones are hit, and the window to earn it closes at 36 months.
- 25% of LSB Ball Academy equity vests when trailing-twelve-month revenue reaches $775,000
- A further 25% vests when trailing-twelve-month revenue reaches $1,000,000
- Both milestones must be reached within 36 months of signing. Vested equity remains vested; unvested equity expires at month 36.
- At full vest or at expiry of the 36-month window, the engagement is renegotiated
Term and commitments
- 12-month minimum term; 36-month partnership window
- During the term, MagisterDigital is the exclusive provider of marketing, web, CRM, and automation services for LSB Ball Academy
- LSB Ball Academy commits to expanding coaching staff and gym capacity in line with the demand the systems generate, since revenue growth depends on capacity as well as marketing
- LSB Ball Academy represents that it is the sole owner of the business and that no third party holds equity or rights to equity
- Definitive agreements covering the revenue share and equity issuance are drafted by counsel; this term sheet is the agreed framework for those documents
Section 4
How the process works
Six steps, in order. The same process applies under either option.
1Kickoff
A scheduled call to confirm scope, gather access, and set the working cadence.
2Discovery
We map your registration platform's capabilities, your program structure, and your audience data. Under Option B, the baseline revenue schedule is verified here. The segmentation and automation scope is finalized at this step.
3Build
Registration systems configured, website pages built, segments and sequences created.
4Review and refine
You review every deliverable against the discovery scope before launch. Revisions to meet the agreed specifications are included.
5Launch
Systems go live: registration flows, website pages, and follow-up sequences.
6Optimize and report
Ongoing management with a monthly report and live call. Sequences and systems are tuned as response data accumulates.
Sections 5 & 6
What we need from you, and what's not included
Six things keep this project on schedule
- Administrator access to your registration platform and website
- Program details: age groups, schedules, capacities, and pricing for club teams, workouts, and camps
- Photo and video footage plus testimonials for the website pages and sequences
- Under Option B: trailing-twelve-month revenue records for the for-profit entity, to build the Exhibit A baseline schedule
- A designated point of contact for approvals and questions
- Responses to approval requests within 5 business days, so build momentum is not lost
Explicitly outside this statement of work
- Paid advertising management (Meta, YouTube, Google). Available as future scope, quoted separately at activation.
- Replacement or rebuild of your registration platform. This engagement configures and extends what you have.
- Marketing for the nonprofit entity
- Enrollment outcomes for this season's camps. The systems built here are designed for the coming club season and future program cycles.
- Social media content creation and posting, which remains with your existing contractor
- Telephone lines, phone numbers, or telephony services beyond what is scoped at discovery
- Legal and accounting services. Definitive agreements under Option B are prepared by each party's own counsel.
Section 7
Terms and conditions
- Option A billing: build fees are due before work begins on each line item; monthly fees are due at the start of each month
- Option B billing: at-cost and reduced-rate work is invoiced monthly; absorbed services carry no charge
- Review before launch: build deliverables are reviewed and approved against the discovery scope before launch. Revisions to meet the agreed specifications are included in the build fee.
- Response time: client responses to approval requests within 5 business days keep the project on schedule
- Pass-through costs: ad spend and platform or software subscription costs are paid by LSB Ball Academy directly to those providers and are not included in this agreement
- Term sheet status: Section 3 of this document is a non-binding term sheet. The revenue share and equity terms take effect only upon execution of definitive agreements drafted by counsel.
- Honest expectations: results depend on market conditions, competition, seasonality, and platform performance. No specific number of registrations, sign-ups, or revenue outcomes is guaranteed.
- Compliance: general awareness of industry standards is built into the recommendations, but final regulatory and licensing compliance remains the business's responsibility
- Validity: this statement of work is valid for 30 days from the date above. Pricing may change after that date.
Reference
Plain-English glossary
Every technical or deal term in this document, defined in one line.
RetainerA standard fee-for-service arrangement: you pay for the work, you keep all the results.
Baseline (Exhibit A)What your for-profit business already makes in a normal month, verified from your last 12 months of actuals. This stays 100% yours.
Revenue shareThe 50/50 split that applies only to revenue ABOVE the baseline. Existing revenue is never shared.
Trailing-twelve-month (TTM) revenueYour total revenue over the most recent 12 months, recalculated each month.
Equity vestingOwnership that is earned only when a milestone is hit ($775K and $1M TTM revenue), not granted up front. The window closes at 36 months.
Term sheetA summary of deal terms both sides agree to in principle; lawyers then draft the binding versions.
Annual true-upA once-a-year reconciliation so seasonal highs and lows even out fairly for both sides.
At costBilled at what it costs us to do ($60/hour here), with no markup (standard rate is $120/hour).
Segmentation & nurtureSplitting your contact list by program (teams, camps, workouts...) and sending each group messages written for them, instead of one blast to everyone.
Exclusive providerDuring the Option B term, MagisterDigital is the only vendor for marketing, web, CRM, and automation.
Section 8
Pick an option & sign
By signing below, both parties agree to proceed under the option selected. After signing, the kickoff call is scheduled, discovery begins, and the build phase follows discovery completion. If Option B is selected, the signatures below confirm the term sheet framework, and definitive agreements follow per Section 3.
Option selected (click one to check it):
Option A: Retainer engagementFrom $10,000 one-time + $1,000/month. You keep 100% of revenue.
Option B: Growth partnership$0 build fees. 50/50 on new revenue above baseline + milestone equity.
MagisterDigital.ai
Dimitry Morgan, Co-Founder
Signature (draw with mouse or finger)
Date
LSB Ball Academy
Lamont Smith, Founder
Signature (draw with mouse or finger)
Date
Check your option, sign on screen (the date fills in automatically), then click Submit signed SOW. Your signature and selected option are securely recorded. You can also print or save a PDF copy for your records.